Clearfield
Strategy & Positioning · Paid Ads
2024
Repositioned and launched in 14 days
THE CHALLENGE
Clearfield had a strong service offering but a confusing market position. Their messaging was trying to speak to everyone, which meant it resonated with no one. Sales cycles were long and conversion rates were low.
WHAT WE DID
AI mapped 28 competitors and segmented Clearfield's ideal audience into 4 distinct personas. Our strategists ran positioning workshops with leadership, then AI built full campaign assets for every persona — launched in 14 days.
CLIENT
Clearfield
INDUSTRY
Professional Services
SERVICES
Strategy & Positioning · Paid Ads
TIMELINE
6 weeks
PLAN
Pro
OUR APPROACH
01
AI competitor & market analysis
AI mapped 28 direct competitors, identified positioning gaps in the market, and segmented Clearfield's ideal audience into 4 distinct personas.
02
Human strategy workshops
Our strategists ran two half-day workshops with Clearfield's leadership team to define positioning, messaging hierarchy, and go-to-market approach.
03
AI campaign build
AI generated ad copy, landing page copy, and email sequences for all 4 audience segments — 60+ pieces of content in 72 hours.
04
Launch & optimize
Campaigns went live across Google and LinkedIn. AI optimized bids and messaging daily throughout the first 6 weeks.
THE RESULTS
REVENUE GROWTH
312%
Total revenue grew 3× over 6 months, driven by improved conversion rates and higher traffic from AI-optimized content.
CPL REDUCTION
52%
Cost per lead dropped by more than half after AI bid optimization replaced manual management across Google and Meta.
MONTHLY VISITORS
80K
Organic traffic grew from 8K to 80K monthly visitors after publishing 12 AI-generated, human-edited SEO articles.
ROAS IMPROVEMENT
4.8×
Return on ad spend improved from 1.1× to 4.8× after the first 60 days of AI-managed campaign optimization.
NO COMMITMENT
30-MIN CALL
FREE AUDIT INCLUDED
RESULTS IN 30 DAYS
