Nova Inc
Paid Ads · SEO · Analytics
2024
Pipeline grew 3× in 90 days
THE CHALLENGE
Nova had a strong product but a marketing operation running entirely on manual processes. Paid ads were managed by one person with spreadsheets, content was published inconsistently, and there was no unified view of performance across channels.
WHAT WE DID
We rebuilt their entire marketing operation around an AI-first workflow. AI handled bid optimization, content generation, and real-time performance monitoring while our strategists focused on campaign direction and growth strategy.
CLIENT
Nova Inc
INDUSTRY
E-commerce
SERVICES
Paid Ads · SEO · Analytics
TIMELINE
6 months
PLAN
Growth
OUR APPROACH
01
Full marketing audit
We audited Nova's existing campaigns, content, and analytics setup. Identified three major areas of waste and two untapped audience segments.
02
AI campaign build
AI generated 40+ ad variants, built content briefs for 12 SEO articles, and set up automated bid rules across Google and Meta — completed in 72 hours.
03
Strategic refinement
Our strategists reviewed every output, aligned messaging to Nova's brand voice, and prioritized the top 8 ad variants for launch.
04
Continuous AI optimization
AI monitored performance daily, adjusted bids in real time, refreshed underperforming content, and compounded results over 6 months.
THE RESULTS
REVENUE GROWTH
312%
Total revenue grew 3× over 6 months, driven by improved conversion rates and higher traffic from AI-optimized content.
CPL REDUCTION
52%
Cost per lead dropped by more than half after AI bid optimization replaced manual management across Google and Meta.
MONTHLY VISITORS
80K
Organic traffic grew from 8K to 80K monthly visitors after publishing 12 AI-generated, human-edited SEO articles.
ROAS IMPROVEMENT
4.8×
Return on ad spend improved from 1.1× to 4.8× after the first 60 days of AI-managed campaign optimization.
NO COMMITMENT
30-MIN CALL
FREE AUDIT INCLUDED
RESULTS IN 30 DAYS
