Archon
Analytics & Reporting · Paid Ads
2023
Cut ad waste by 40% in week one
THE CHALLENGE
Archon was spending heavily on paid ads across Google and Meta with no clear view of what was actually driving conversions. Three campaigns had been running for months with zero attributed results — but no one had caught it.
WHAT WE DID
We connected all paid channels into a unified AI dashboard that surfaced the dead campaigns within 48 hours. We killed the waste, reallocated budget, restructured targeting, and let AI optimize bids continuously from that point forward.
CLIENT
Archon
INDUSTRY
B2B Software
SERVICES
Analytics & Reporting · Paid Ads
TIMELINE
30 days
PLAN
Growth
OUR APPROACH
01
Analytics setup & audit
We connected all paid channels into a unified AI dashboard. Within 48 hours it surfaced three campaigns spending $8K/month with zero attributed conversions.
02
AI anomaly detection
AI monitored spend, CTR, and conversion data in real time — flagging underperforming ad sets before budget was wasted.
03
Human strategy adjustment
Our strategists killed the three dead campaigns immediately, reallocated budget to top performers, and restructured targeting based on AI audience insights.
04
Continuous AI optimization
AI ran weekly bid adjustments and A/B test analysis automatically, compounding ROAS improvements every week.
THE RESULTS
REVENUE GROWTH
312%
Total revenue grew 3× over 6 months, driven by improved conversion rates and higher traffic from AI-optimized content.
CPL REDUCTION
52%
Cost per lead dropped by more than half after AI bid optimization replaced manual management across Google and Meta.
MONTHLY VISITORS
80K
Organic traffic grew from 8K to 80K monthly visitors after publishing 12 AI-generated, human-edited SEO articles.
ROAS IMPROVEMENT
4.8×
Return on ad spend improved from 1.1× to 4.8× after the first 60 days of AI-managed campaign optimization.
NO COMMITMENT
30-MIN CALL
FREE AUDIT INCLUDED
RESULTS IN 30 DAYS
